When Lars started making short, fat cigars in the late 80’s, people thought he was crazy. He tried promoting them again in the 90’s with his partner, Musashi Sonne, and he found resistance. But there are customers that want short, fat cigars and Lars knew it. Now, copying the cigars Lars created over twenty years ago, companies are starting to get with the program and make what the customer wants. Lars doesn’t make cigars for himself; he makes them for the consumer. He doesn’t work for himself, Lars works for you.